Brandmasters is primarily focused on the profitable and orderly sales and marketing development of the key brand ranges assigned to the company by top international brand owners including Kelloggs, Mars/Masterfoods, HJ Heinz and Duerr’s. We also procure goods as required on an ad hoc basis either directly from the manufacturer or through wholesale networks. Usually we consolidate such goods at our freight forwarding operations in the UK or in Holland.
Brandmasters operates within specified markets agreed in writing in advance with its suppliers. Our reputation depends on selling only in markets have been invited to participate in. We can discuss with any supplier the documentary shipping evidence we can supply to satisfy internal audit requirements.
Brandmasters has established procurement offices in South Africa, Kenya, and Egypt - all soft currency countries - to exploit the sourcing of low (Dollar) cost products provided they are produced to acceptable international standards by reputable companies.
Brandmasters acts as principal in all transactions - i.e. merchanting all purchases, creating all the documentary paperwork, liasing with pre-shipment inspection companies where required, invoicing the overseas purchaser, ensuring payment from the overseas customer, and settling the purchases from the supplier/manufacturer.
Brandmasters is not merely a trading/supply organisation. Brandmasters is a brand-building operation. Consequently, Brandmasters has a deep involvement in developing local sales/merchandising training, daily route planning, and performance evaluation for in-market sales staff amongst our network of sub-distributors
