Euroforum

Dear Sir or Madam:

We would like to invite you to celebrate the beginning of new millennium
by attending our new marketing seminars at unbeatable price!

Marketing 2000
Sunday 16 April, Sunday 23 April 2000, London, UK

This offer available for the bookings received before 5th April 2000
Number of seats limited

Please, find all the relevant information attached to email.

For the full list of our programmes please,
do not hesitate to contact us on



Yours Faithfully
Euroforum


Who will benefit and what they will gain

Senior experienced marketing executives at manager level or above. Those
with responsibility for understanding the competitive marketplace;
identifying its threats and opportunities; specifying the combination of
product, price, distribution and promotion that makes best use of company
resources; implementing the resultant strategy. Delegates will be able to
formulate marketing strategies, which will give their firms a competitive
advantage in the markets they serve.

The Course Will Cover

Strategic Marketing:

Planning Issues in strategic marketing; processes for planning; assessing
competitive advantages; choosing competitive strategies; developing an
integrated strategic plan.

Analysing Market Opportunities:
Understanding how and why customers buy; strategic market segmentation;
industry analysis; analysing the competition.

Allocating Resources:
Strategic implications of cost structures; sources of profitability;
portfolio analysis; creating shareholder value.

Product Strategy:
Alternative growth strategies; new product development strategies;
organising for new products.

Pricing Strategy:
Profitable pricing strategies, product line pricing, competitive bidding.

Communicating with the Customer:
Meeting customers' need for information; evaluating the role of the
salesforce.

Distribution Strategy and Management:
Creating value for the customer, and competitive Advantage, through
distribution; developing a distribution strategy; managing conflict between
channels.

Global Marketing and Global Competition:
Assessing globalisation opportunities; benefits from adopting a global
strategy; organisational response to global markets; entering new markets;
defending against new entrants.

Managing Brand:
Equity Value of brands to customers and firms; building strong brands;
leveraging with line extensions.

Organisational Change:
Creating and maintaining a market-driven organisation; organising
strategically; implementing strategic change; practical problems of
implementation.

Administrative Details

Date and Venue:
Sunday 16 April, Sunday 23 April 2000, London, UK
Olympia Conference & Exhibition Centre, London.

Fees 1,850 US dollars per delegate.

Fees quoted include round trip flights Beijing-London-Beijing, seminar
programme, seminar materials in Mandarin and English, accommodation, and all
meals for the published duration of the seminar.

Visa and Flight information:
Euroforum will provide a full visa support. All delegates flight from
Beijing.
However different flights requirements could be arrange

Hotel Accommodation:
The cost of hotel accommodation is included in the seminar fee.

Programme language:

All lectures and seminar documentation translate into Mandarin

Entertainment Programme:

Intensive entertainment programme include major tourists attractions
In addition, sightseers accompany with Mandarin speaking guides

Booking Form Available by Request

Please, write all correspondence in English for a prompt reply

For additional information and enquires please, e-mail us on